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WHSmith turns to Montgomery & Associados for assistance on Brazilian market entry


One of the most famous British high street retailers and airport convenience store chains, WHSmith has turned to World Link member firm Montgomery & Associdos for legal and tax assistance on entering the Brazilian market.  WH Smith have formed a joint venture with Duty Free Americas (DFA) to open a number of convenience stores at RioGaleão, the international airport in Rio de Janeiro, which in 2016 recorded a flow of more than 16 million passengers.

WH Smith operates a global network of more than 280 international stores outside of the United Kingdom. The opening of the stores at RioGaleão results from the British company’s airport convenience store expansion strategy, which recently also included opening 8 stores at Madrid airport.

The Montgomery & Associados team was led by Founding and Managing Partner Neil Montgomery and also comprised Senior Corporate Associate Helena Calderano, Senior Tax Associate Mariana Cardoso Martins and Junior Corporate Associates Bruna Manco de Assis, Laid Kim and Isabela Vasconcelos.

“Neil, Helena and the team at Montgomery & Associados provided clear and concise advice and took a proactive approach towards the set-up of our joint venture operations at Rio-Galeão International Airport in conjunction with DFA Brasil”, commented Jonathan Adams, WHSmith Group Legal Manager.

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